Living History

Welcome to the global hub of Loteria®, the original Mexican picture bingo, and one of our oldest and most continuously played games. Each card features beautifully illustrated characters symbols that evoke the rich tapestry of Mexican culture. These trademarks have been owned by the same family for generations, and licensed by global brands such as Apple, Zara, and beyond.

  • Mexican Origins

    Founded in 1887, Don Clemente Jacques commissioned the iconic Loteria® images and created the first mass market game.

  • A Century of Tradition

    Across generations, families and communities kept Lotería alive, transforming the game into a beloved emblem of Mexican heritage and culture.

  • Global Presence

    From Apple to Swatch, Lotería is expanding worldwide through creative collaborations, licensing and partnerships.

How to Play

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Collector's Items

Collector's Items

More than cards — treasure of culture, alegría, and the world of...